SSE - Table of Contents
Getting Ready - “Read Me”
Are You Ready?
Guiding Principles
What is an Entrepreneur?
Are you an Entrepreneur?
First Things First – Vision
Entrepreneurial Strategies
Markets Don’t Exist – Only Customers
Big Companies – Entrepreneurs Best Friends
Understanding Risks vs. Rewards
Planning Your Start-up Business
Product, Process and Branding Innovation – Pick One or More
Please Read the Appendix “Entrepreneurial Snap Shots” Here!
Get Set
Guiding Principles 38 Start with Culture – The Entrepreneurial Foundation
Zymark Corporation Culture Example
Goals – Entrepreneurs as Over Achievers
Leadership – Building Your Team 48 Begin Thinking Like Your Customers
Product/Market Strategy
Entrepreneurs as Salesmen
Get a Coach
Lawyers – Keep Looking Until You Find a Legal Partner
OK, Maybe We Need Some Money – Financing Your Business
Your Business Plan
Your Investment Selling Campaign
Entrepreneurial Budgets Building Your Board
Go!
Guiding Principles
Get on to the Field of Play – Fast
Entrepreneurial Leadership 101 – Some Basics
Lead Your People – Manage Your Business
Entrepreneurial HR – Beware of the HR Professional 82 Entrepreneurial Leadership – Traps
Entrepreneurial Leadership – Communications
Entrepreneurial Decision Dilemma – Responsible Decisiveness 93 Entrepreneurial Compensation – Culture in Action
Compensation Planning Guideline Example
Product Development Projects
Intellectual Property – MP (Market Power) Trumps IP
Selling and Marketing Your Products and Services
Competition
Final Thoughts – Reinvent Yourself Before Someone Obsoletes You
Bibliography
Appendix A – Entrepreneurial Snap Shots
ESS #1 – Waters Corporation
ESS #2 – Zymark Corporation
ESS # 3 – VelQuest Corporation
ESS #4 – SmartPak LLC
ESS #5 – Sensors for Medicine and Science – (SMSI)
ESS #6 – Process Packaging & Control – (PPC)
ESS #7 – Rico Lingerie 148 Appendix B – A Brief Zymark History – The Early Days
About the Author
Reader Feedback
Are You Ready?
Guiding Principles
What is an Entrepreneur?
Are you an Entrepreneur?
First Things First – Vision
Entrepreneurial Strategies
Markets Don’t Exist – Only Customers
Big Companies – Entrepreneurs Best Friends
Understanding Risks vs. Rewards
Planning Your Start-up Business
Product, Process and Branding Innovation – Pick One or More
Please Read the Appendix “Entrepreneurial Snap Shots” Here!
Get Set
Guiding Principles 38 Start with Culture – The Entrepreneurial Foundation
Zymark Corporation Culture Example
Goals – Entrepreneurs as Over Achievers
Leadership – Building Your Team 48 Begin Thinking Like Your Customers
Product/Market Strategy
Entrepreneurs as Salesmen
Get a Coach
Lawyers – Keep Looking Until You Find a Legal Partner
OK, Maybe We Need Some Money – Financing Your Business
Your Business Plan
Your Investment Selling Campaign
Entrepreneurial Budgets Building Your Board
Go!
Guiding Principles
Get on to the Field of Play – Fast
Entrepreneurial Leadership 101 – Some Basics
Lead Your People – Manage Your Business
Entrepreneurial HR – Beware of the HR Professional 82 Entrepreneurial Leadership – Traps
Entrepreneurial Leadership – Communications
Entrepreneurial Decision Dilemma – Responsible Decisiveness 93 Entrepreneurial Compensation – Culture in Action
Compensation Planning Guideline Example
Product Development Projects
Intellectual Property – MP (Market Power) Trumps IP
Selling and Marketing Your Products and Services
Competition
Final Thoughts – Reinvent Yourself Before Someone Obsoletes You
Bibliography
Appendix A – Entrepreneurial Snap Shots
ESS #1 – Waters Corporation
ESS #2 – Zymark Corporation
ESS # 3 – VelQuest Corporation
ESS #4 – SmartPak LLC
ESS #5 – Sensors for Medicine and Science – (SMSI)
ESS #6 – Process Packaging & Control – (PPC)
ESS #7 – Rico Lingerie 148 Appendix B – A Brief Zymark History – The Early Days
About the Author
Reader Feedback
