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SSE - Table of Contents

Getting Ready - “Read Me”   

Are You Ready?   
Guiding Principles 

What is an Entrepreneur? 
Are you an Entrepreneur?
First Things First – Vision 
Entrepreneurial Strategies 
Markets Don’t Exist – Only Customers 
Big Companies – Entrepreneurs Best Friends 
Understanding Risks vs. Rewards 
Planning Your Start-up Business 
Product, Process and Branding Innovation – Pick One or More 
Please Read the Appendix “Entrepreneurial Snap Shots” Here! 

Get Set   
Guiding Principles 38 Start with Culture – The Entrepreneurial Foundation 
Zymark Corporation Culture Example
Goals – Entrepreneurs as Over Achievers 
Leadership – Building Your Team 48 Begin Thinking Like Your Customers 
Product/Market Strategy 
Entrepreneurs as Salesmen 
Get a Coach 
Lawyers – Keep Looking Until You Find a Legal Partner 
OK, Maybe We Need Some Money – Financing Your Business 
Your Business Plan 
Your Investment Selling Campaign 
Entrepreneurial Budgets Building Your Board   
         
Go!  
 
Guiding Principles
Get on to the Field of Play – Fast 
Entrepreneurial Leadership 101 – Some Basics 
Lead Your People – Manage Your Business 
Entrepreneurial HR – Beware of the HR Professional 82 Entrepreneurial Leadership – Traps 
Entrepreneurial Leadership – Communications 
Entrepreneurial Decision Dilemma – Responsible Decisiveness 93 Entrepreneurial Compensation – Culture in Action 
Compensation Planning Guideline Example 
Product Development Projects 
Intellectual Property – MP (Market Power) Trumps IP 
Selling and Marketing Your Products and Services 
Competition 
Final Thoughts – Reinvent Yourself Before Someone Obsoletes You 

Bibliography 
Appendix A – Entrepreneurial Snap Shots   
ESS #1 – Waters Corporation 
ESS #2 – Zymark Corporation 
ESS # 3 – VelQuest Corporation 
ESS #4 – SmartPak LLC 
ESS #5 – Sensors for Medicine and Science – (SMSI) 
ESS #6 – Process Packaging & Control – (PPC) 
ESS #7 – Rico Lingerie 148 Appendix B – A Brief Zymark History – The Early Days 
About the Author 
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